Inclusive language refrains from using stereotypes and language that might make people feel excluded.
Such language includes sexist language and language that insensitively describes people with disabilities, illnesses, and other conditions. This kind of language can also blind readers to the abilities, accomplishments, and potential of very capable people.
With this in mind, here are 5 suggestions for using inclusive language.
1. Use nouns and pronouns that are gender-neutral
Not: businessman, workman, mailman, salesman
But: businessperson, manager, or executive, worker, mail carrier, sales person
Not: man made, man hours, man-sized job
But: synthetic, working hours, large job
2. Use plural pronouns or "he or she" instead of gender-linked pronouns when referring to people.
Not: Our home stores cater to the affluent shopper. She looks for premium products and appreciates a stylish design.
But: Our home stores cater to affluent shoppers. They look for premium products and appreciate a stylish design.
Not: Before the owner of a new business files the first year's tax returns, he might be wise to seek advice from a certified public accountant.
But: Before the owner of a new business files the first year's tax returns, he or she might be wise to seek advice from a certified public accountant.
Note: Another common practice is to alternate the use of he and she so that they appear evenly throughout your work.
3. Refer to individual men and women in a parallel manner.
Not: Mr. Sundquist and Anna represented us at the trade fair.
But: Mr. Sundquist and Ms. Tokagawa represented us at the trade fair.
Or: Christopher and Anna represented us at the trade fair.
4. Revise salutations that imply the reader of a letter is a man.
Not: Dear Sir, Gentlemen
But: Dear Personnel Department, Dear Director of Research, To Whom It May Concern.
5. When writing about people with disabilities, refer to the person first.
Not: The new program will benefit disabled people.
But: The new program will benefit people with disabilities.
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