Category:  Blog Strategy and Skills

Blogs that consistently publish get more traffic.  More blog posts mean more opportunities for readers to find a blog in the search engines, and new posts give readers a reason to come back. But continually coming up with good ideas for blog posts can feel daunting, even for experienced bloggers.  In this post, I’ll share five strategies […]

Choosing a blog topic is like choosing a college major.  Settling on a plan you feel a mix of emotions:  relief, excitement, optimism, motivation, a tinge of self-satisfaction. But if you’ve chosen the wrong course of study, the work becomes a chore, your performance suffers, and you soon realize that you will be miserable if […]

Complete the following statement: The purpose of my blog is to… Say it out loud, or quickly write it down.  I’ll wait…. How did you do?  Did you finish the statement without hesitation or uncertainty?  Clearly and concisely? If you’re like me, you stumbled at first and second guessed yourself when you finished.  But that’s […]

Starting your blog is easy.  Growing your blog is not.  Growing your blog requires a rhetorical strategy that persuades audiences to accept your arguments and take certain actions.  To execute that strategy, you need a particular set of skills. These skills can seem daunting at first, but with any major genre of writing, it takes […]

I’ve noticed two types of bloggers. There are those who love to write and want to share an important message but lack an understanding of the economics of writing online. They dismiss the idea of using market forces to scale their arguments—often due to fear, misunderstanding, or ideological stance. And there are those who think […]